Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing . Good strategic planning should allow you to come up with the right business models to have your business flourish in the long run. Ket results than competitors thus it would seem that improved strategic mar keting planning really does pay off to the company the process of strategic marketing . An outline of the strategic planning process including mission statement environmental scan strategy formulation. Strategic planning involves considering potential internal and external impacts on the organization and then mapping out an approach to deal with these
Join Over 10,000 Happy Readers :
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )